In an article updated 10/10/2004 11:14 PM, USA Today's preliminary report says that Friday Night Lights grossed $20.6 million over the weekend placing it second behind Shark Tale. Here's what they said:
Timing was on the side of Friday Night Lights, the high school football film that was the surprise of the weekend.
The drama, based on the 1988 Permian High School football team in Odessa, Texas, stunned analysts by bringing in $20.6 million. The haul was $5 million more than analysts expected, good for second.
Lights flourished by luring moviegoers who are not typical fans of sports films: 44% of the audience was female. [Emphasis added.]
"We knew that women would be drawn to the story of the relationships and the community," Universal distribution chief Nikki Rocco says. "So we advertised as much on the morning news shows as we did on ESPN."
Final numbers are due today.
It's interesting that the audience was 44% female. By the way, the USA Today movie review gave the movie three and one half stars out of four.