Freebeacon.com tells us what Israel is up against in Hamas Issues ‘Terrorism 101 Handbook’. We're already hearing talking heads of the West say that Israel will be compelled to accept a cease fire if the civilian casualties continue to mount. That's a signal to Hamas to keep up the civilian casualty rate on their side. That's their strongest weapon.
The IDF got their hands on Hamas terrorist instructional material that describes tactics they should use when dealing with Westerners:
“Anyone killed or martyred is to be called a civilian from Gaza or Palestine, before we talk about his status in jihad or his military rank,” the video states, according to MEMRI. “Don’t forget to always add ‘innocent civilian’ or ‘innocent citizen’ in your description of those killed in Israeli attacks on Gaza.”
That is according to the Freebeacon.com article. More:
“Avoid publishing pictures of rockets fired into Israel from [Gaza] city centers. This [would] provide a pretext for attacking residential areas in the Gaza Strip,” the video states. “Do not publish or share photos or video clips showing rocket launching sites or the movement of resistance [forces] in Gaza.”
Freebeacon concluded that the tactic appears to be working. One can only imagine how long it would take for the US to surrender under a blistering campaign of heavy PR bombardment.