If this is true, Barack Obama hopes to establish an online media entity after he leaves office. That's good. Many of us feared he would be one of those pundits the cable channels go to when they need a guest to fill time. And we imagined a constant, tiresome, presence. His writers would give him a pithy statement which would saturate all the channels.
Here's one source for news of his plan: Obama considering post-presidential digital media career, sources say. Via Of course: Obama reportedly considering launching his own media company.
With his own company he can live in his own bubble. And his audience will be like minded people. He won't change any minds, and in fact, few outside that bubble will bother looking at his web channel, Youtube channel, or whatever it is he puts together.
So do it, President Obama. We would prefer that he leave the public sphere like other former presidents have done. But he has no skills -- he can't paint, he can't build a house, he can't even organize a community. But if he must be in a spotlight, then his own private channel is the best route for him and us.