Some commercials just won't work. Oh, they may win awards, or they may get big laughs. But they won't sell widgets.
A case in point is the Acura commercial "drive like a boss." It features a young attractive woman singing along with the song coming from her audio system while driving her Acura. Her cell phone rings, and she touches a button which connects the caller.
But she seems oblivious to the panel of guys in a conference room attempting to talk with her. What they hear is a woman singing out of tune. Very funny.
Watch it here.
One wonders who would be inspired to buy that car after seeing this commercial. My suspicion is that young women may be the target audience. If so, is the image of a clueless female looking like an idiot to her co-workers or boss going to make a sale? Doubtful.
On the other hand, men have been the butt of advertising jokes for the longest time. Maybe we're seeing some gender equality.