Alternate title: Lakoff took the handoff.
CM Phillips explains how George Lakoff's theory works in How Liberals Dominate the Public Debate. It's all in simple easy to understand narratives and metaphors. They don't have to be true, just believable.
Phillips provides ten examples of how progressives, aided and abetted by the msm, manipulate the language to keep the flock from straying:
“Affordable Care Act” AKA Obamacare. They care about you. And you can afford it!
"Progressive." Their opponents must be regressive.
"Tea Baggers." What an easy way to disrespect a bunch of decent people.
"Pro-Choice." Wouldn't want to admit abortion extinguishes a life.
"Trickle down." You might get some crumbs from the rich.
"Capitalism." It's the capital (money) that brought success, not you, who, by the way, didn't build that.
"War on Women." Oppose abortion at anytime prior to actual birth and it's war.
"The 1%." They've got all the money, and if you're lucky, something might trickle down.
"Racist." Anyone who disagrees with a Black Democrat.
"Democracy." Democracies are good. Democrats must be too. Never mind that the U.S. is actually a Republic.
Democrats have been doing this forever. Remember James Carville's "It's the economy stupid" back when Bill Clinton ran against George H.W. Bush? Clinton beat a sitting president back when the economy influenced the vote.
In any event, as long as Democrats control the narrative and the electorate remains uninformed they'll be hard to beat.