Sometimes advertisers get so caught up in some creative idea that they forget that the job is to sell widgets. Not everyone will agree with this, but the E-trade ad in which Kevin Spacey plays the director instructing Robert Duvall is an ad that falls in that category. Watch it here.
You're a *young farm hand E-trade is your cow. Milk it.
Are the customers the cows? That's not an image that would make a customer want to buy the product. Let's look at something the advertising wizard David Ogilvy said:
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
But that was the Mad Men era. Maybe things have changed.
*It sounds like he says "dumb farm hand," but the closed caption says "young farm hand." So let's give them the benefit of the doubt on that one.