There's a TV commercial now airing for Acura TLX featuring non-Asian non-speaking actors portraying proud, happy, and exited car builders. The accompanying music is a punk rock version of "I Did It My Way."
Here's the thing. If you do it your way, don't you come up with your own song instead of redoing some old song you found on a top ten list from years gone by?
Maybe the message is that the Acura contains nothing new. And if you read the lyrics -- see the text at the Youtube site -- you might wonder if it's even appropriate. To wit:
Yes, there were times, I'm sure you knew
When I bit off more than I could chew
But through it all, when there was doubt
I ate it up and spit it out
I faced it all and I stood tall
And did it my way.
They bit off more than they could chew, and ate it up, and spit it out. Yeah, that's what we want in a car manufacturer.
It's almost as ironic as the Mercedes commercial a few years back that featured Janice Joplin's "Oh Lord Won't You Buy Me a Mercedes Benz" -- the satirical hippy jab at the people present day hippies would call "the one percent."