Just about every internet user who had a gut reaction to the news about the subpoena ruling in Viacom v. Google has been on the lookout for a search engine with a high enough regard for users' privacy that the users don't have to wonder if their search history will ever be made available for the world to see. See Court Ruling Will Expose Viewing Habits of YouTube Users.
Our lives are becoming less private by the minute, and if we use electronic gadgetry then there is probably a computer somewhere that has a record of it. According to some, all of that information may be available to the government at Fusion Centers. But let's address that another time.
The above mentioned subpoena involves Youtube, but we all know that Google keeps the information derived from searchers' use of the service, and most of us have wondered what they plan to do with it. So it's encouraging to see a new search engine come along. See Ex-Google engineers debut 'Cuil' way to search. They are claiming to index more sites than Google, but it's not clear from the article whether or not they do. Some excerpts:
A search index's scope is important because information, pictures and content can't be found unless they're stored in a database. But Cuil believes it will outshine Google in several other ways, including its method for identifying and displaying pertinent results.
Rather than trying to mimic Google's method of ranking the quantity and quality of links to Web sites, Patterson says Cuil's technology drills into the actual content of a page. And Cuil's results will be presented in a more magazine-like format instead of just a vertical stack of Web links. Cuil's results are displayed with more photos spread horizontally across the page and include sidebars that can be clicked on to learn more about topics related to the original search request.
I've always thought there must be a better way to rank pages than the way Google does it. The page with the best and most accurate information on a subject may be buried so deep in a Google list that the user may never get to it.
But here's the part I like:
Finally, Cuil is hoping to attract traffic by promising not to retain information about its users' search histories or surfing patterns - something that Google does, much to the consternation of privacy watchdogs.
It's cuil.com, and here's what the opening paragraph of their privacy page says, among other things:
Privacy is a hot topic these days, and we want you to feel totally comfortable using our service, so our privacy policy is very simple: when you search with Cuil, we do not collect any personally identifiable information, period. We have no idea who sends queries: not by name, not by IP address, and not by cookies (more on this later). Your search history is your business, not ours.
And that's fine with me.
Updated: A not so positive review. See "Cuil" Search Engine Launches, Kind of Doesn't Work.