Snooki is the type of celebrity that designers don't want seen anywhere near their products. So some marketing genius came up with the clever technique called "unbranding." They send Snooki one of their competitor's products in hopes of deflecting any guilt by association. See: Sleazy Celebs Inspire Brilliant New Marketing Strategy -- "Unbranding".
How bad is Snooki? Well, how bad can someone be who's on the cover of the Rolling Stone? Yes, that Rolling Stone. And their website features a bonus video in which she answers Tweets. Sample:
What do you think of the South Park caricature of you?
The South Park episode was phenomenal. I mean I'm pretty sure it's the best South Park episode ever. And even though I was like a huge fat rat, I mean, I was the center of that whole episode, so Go Me!
Note to Rolling Stone: You got branded.
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