Package design must require a very unique talent -- grab the shopper's attention, deliver a message, and close the sale.
Take a look at this package of Baker's Unsweetened Baking Chocolate Squares. Notice the upper right corner: "2X More Product." All right!
The smaller print says: than competitor's package*. Uh oh, an asterisk. Flip it over to find the asterisk and it says: *Comparing Baker's 8oz package to competition's 4oz package.
What made them put that on there? Comparing the quantity of the package with the quantity of the competitor's package wasn't an accident. What it suggests is that they have determined that customers may purchase the competition because the price was cheaper without realizing that the quantity was one half. Maybe this question needs to be on the standardized tests.
What I wonder is how many people bought this product and discovered the hard way that it was unsweetened.
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