A local radio station plays when my radio alarm comes on in the mornings, and maybe it's the time of day, but after a few minutes it's almost guaranteed that some Ad Council advertising will play.
None of them are very good, but one is outstanding in that department. You have to listen until the end to find out it's a collaboration between everyoneon.org and the Ad Council. It's about how to find a job online and has two actors, one portraying an instructor and the other a job seeker.
So the instructor tells the guy what to type in the blanks on the screen. And the job seeker reads his lines as if he's typing, "E-lec-tri-cian." Then he's amazed at the job offers he found online.
Here's the thing. Electrician is a highly skilled occupation, and at least in Texas, it's a licensed occupation. The idea that someone who has the wits to learn the skill and pass the test but didn't have enough smarts to go online to look for a job is ludicrous. That's an electrician you don't want to hire.
Another ad extolls the virtues of the mandated light bulbs. This one is from the U.S. Department of Energy and that same Ad Council. They are trying to sell us on the idea that we should like the new light bulbs which by government decree will replace the old bulbs which we already like but shouldn't. The reason we shouldn't like the old ones is because they are old. They were invented so very long ago. They're old fashioned. The ad spokesman tries to tell us that comparing the old bulbs with the new ones is like comparing carrier pigeons with texting.
That's an obvious appeal to the low-information voter, and these days those are the people who put candidates in office, so I guess they've hit on the right demographic.
But since the new bulb mandate was based on a flawed prophecy of global warming, a better comparison might be between the Toyota Camry, a reliable and popular car, and the Fisker, another government money waster.
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