There's a TV commercial now airing for Acura TLX featuring non-Asian non-speaking actors portraying proud, happy, and exited car builders. The accompanying music is a punk rock version of "I Did It My Way."
Watch it here. That was the song Frank Sinatra made famous a couple of generations ago. Watch him sing it here when it was just a golden oldie.
Here's the thing. If you do it your way, don't you come up with your own song instead of redoing some old song you found on a top ten list from years gone by?
Maybe the message is that the Acura contains nothing new. And if you read the lyrics -- see the text at the Youtube site -- you might wonder if it's even appropriate. To wit:
Yes, there were times, I'm sure you knew
When I bit off more than I could chew
But through it all, when there was doubt
I ate it up and spit it out
I faced it all and I stood tall
And did it my way.
They bit off more than they could chew, and ate it up, and spit it out. Yeah, that's what we want in a car manufacturer.
It's almost as ironic as the Mercedes commercial a few years back that featured Janice Joplin's "Oh Lord Won't You Buy Me a Mercedes Benz" -- the satirical hippy jab at the people present day hippies would call "the one percent."
Comments