Advertisers walk a tight rope to avoid breaking Olympic rules

This is probably helpful info for advertisers. Found at Adweek.com: A One-Stop Guide to the Perplexing World of Olympics Marketing. There are specific rules applying to athletes, official sponsor brands, and brands that are not official Olympic sponsors but still have standing relationships with athletes participating in the games (“non-official sponsors”).

They all have to be careful what they say, for example, that last category -- non-official sponsors -- cannot "use terms that even suggest the Olympics, depending on context, including:"

Victory
Games
Medal
Bronze
Silver
Gold
Pyeongchang.

Dang. That seems restrictive. But advertisers are probably pretty adept at walking the tight rope to grab the gold, er uh, brass ring.

------

1:56 PM 2/13/2018