Here's Christian Davenport in WaPo Why NASA’s next rockets might say Budweiser on the side - The Washington Post:
NASA Administrator Jim Bridenstine has directed the space agency to look at boosting its brand by selling naming rights to rockets and spacecraft and allowing its astronauts to appear in commercials and on cereal boxes, as if they were celebrity athletes.
Can anyone play this game?
Soft lunar lander with My Pillow.
Go Greyhound, and leave the Driving to Us.
FedEx -- When it absolutely has to get there overnight.
Blue Emu -- Works fast and you won't stink.
Or picture a logo of the Geico lizard hanging onto a rocket for dear life.
The possibilities are unlimited.
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2:59 PM 9/12/2018
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